The Flexitarian Foodie

The debut cookbook from Jax Moorcroft that's taken the healthy eating world by storm

The Flexitarian Foodie is a collection of family-friendly, budget approved recipes with a South African twist. Showing how achievable it is to eat delicious real food while living consciously and mindfully, no matter the situation. With just a few tweaks, even the most carnivorous amongst us can be convinced that eating more veggies and less meat is attainable and enjoyable. Eating and living an eco-friendly lifestyle doesn’t have to be a complicated, expensive, big-life change – in fact, with just a few simple changes it can be accessible to everyone wanting to improve their health and the health of our planet

The Flexitarian Foodie - Jax Moorcroft
School-friendly seed butter

School-friendly seed butter

My kids staple diet is nut butter! They live for...
Jax Moorcroft

Less-waste morning cuppa

Just about every single person I know drinks something cup-worthy...
Blueberry & apple muffins

Blueberry & Apple Muffins

Not only are these muffins gluten free they are also...
Shakshuka capsicum cups

Shakshuka Capsicum Cups

  Shakshuka Capsicum Cups Did you know that a red...
Almond porridge Jax Moorcroft

Almond porridge

Growing up in South Africa there was a breakfast porridge...
Berry souflette

Dutch-Inspired Berry Soufflé

Oh to be able to travel again... Not that we...
Chocolate tahini ice cream

Chocolate Tahini Ice-Cream

This is one of my favourite ice-cream flavours in the...
Peanut butter & jam cupcakes

Peanut butter & Jam Cupcakes

What was a childhood without peanut butter and jam sarmies?...

About me

The Flexitarian Foodie - Jax Moorcroft

My name is Jax. I'm a quirky mom of two who moonlights as a food blogger, recipe developer and all-round foodie enthusiast. I’m on a journey to live, eat and consume more consciously.

Keep in touch


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